Gordon Hester is a strategic problem solver and change management expert with over 35 years of experience in the direct selling and network marketing industry. He specializes in helping organizations and field leaders navigate periods of transition, restore momentum, and build sustainable growth grounded in fundamentals.
With a data-driven and people-centric approach, Gordon works at the intersection of strategy, systems, and culture. He is known for diagnosing root challenges—whether related to engagement, trust, leadership development, or operational clarity—and translating complexity into practical, actionable solutions.
His work focuses on strengthening the foundation of organizations, aligning vision with execution, and creating environments where leaders and distributors can thrive through clarity, consistency, and accountability.
Gordon brings a long-term perspective to growth, emphasizing change that is adopted, not imposed. He helps organizations move from stagnation to forward motion by aligning incentives, communication, and leadership behaviors with modern expectations while honoring the core strengths of direct selling.
In addition to his advisory work, Gordon is a sought-after speaker at industry events, delivering practical insights on leadership, growth cycles, and change management. He is frequently engaged by leaders seeking thoughtful perspective, honest assessment, and a clear path forward.
Selected Roles & Accomplishments:
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Board Member, DSA/DSEF
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Chairman, Florida Coalition of Direct Sellers
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Board Member, ANMP (Association of Network Marketing Professionals)
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Advisor and trainer to direct selling organizations globally
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Speaker at international industry events
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Held various C-level positions in direct selling companies, including organizations generating over $3 billion in annual revenue
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